Saturday 8 February 2020

Search Engine Optimization

Blogging platforms offer many handy services but there’s no such SEO thing included. SEO is actually the key to get free organic traffic, and the more you know how to do it, the more readers end up in your blog, and because a great content can never be appreciated unless you get those readers to it. SEO is not that hard task if you know exactly what you’re doing.
.So in this article I’ll go through things that you as Blogger should look after in order to optimize your search engine rank:


1.       Content Quality: The more you write the better it is. Google will never lead it’s users to some empty blogs with a line or two in each post and leave them to seek for information! What are they going to be looking for?? The more you write the better it is, write daily, weekly you will need tons of articles. I’ll actually be recommending this, if you are about to launch a new blog, prepare like a 10 or 20 articles before, this way whenever  you’ll be lunching the blog Google will know that you’re serious about what you’re doing here. Another major point I’d like to talk about is that Google only recognize text, so if you are adding some cool videos or images or whatever it is to the blog, this may help you to get the visitors attention, maybe to be your subscribers or followers, but in SEO it does not help at all. Whenever Google is indexing your blog he does not give any value to these stuff, so do not make your post a video or some gathered images. That was content and for quality just be original and write good stuff that answers someone’s question.
2.       Tags/Keywords: Any article you may post on your blog can be associated with some keywords on the bottom called tags, which are mainly related to the most important topics discussed in the article; this is something that you may actually know. Now these tags helps search engines to identify the article/blog post whenever a user is searching for something that got a these common keywords. Do not use like 10 or 20 tags for a post, Google hates that just put 4 or 5 at the maximum. Also it would help if you use these keywords in the page name, like yourwebsite.com/how_to_blog.html is better than yourwebsite.com/page1234.html.
3.       Back-links: Having links that points to your blog in multiple websites or other blogs matters, because usually it’s a kind of a recommendation. Google recognize that and gives more rank to your blog. Note that this method works only if someone is pointing to your blog and you’re not like doing the same to his, not kind of a link exchanging! Also if you’re going to spam all others blogs with your links then Google recognize that as well, so be careful!
4.       Social Media: Social networks are taking over these days, Facebook, Twitter, LinkedIn, Google+ all this are great places to user-targeting and SEO in the same time. It’s a must to get you a page/account on these websites. But your information there, logo...etc And you can spend some time sharing stuff that you’re producing, making your community bigger and Google will notice that.

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